Fullerton works in small family factories where quality and design are more important than price. The brand fulfils an ambition of Brian James who during many years of making shoes with Clarks, sourcing shoes all over the world for UK stores and brands as diverse as Wrangler and Jasper Conran, developed an admiration for what Italian craftsmen continue to do with a real passion.
He started several brands, including Chatham Marine, which became the largest UK deck shoe brand selling to over 600 retailers across Europe, and launched innovations like the world’s first washable deck shoes (loved by women, totally ignored by men). He was very familiar with the highs and lows of shoemaking in developing countries, and the compromises made in the push for lower prices.
Italian production has declined, but hundreds of small factories still make lovely shoes that do not appear on our high streets. Fullerton would like to make classic Italian moccasin loafers much more available. Working with these factories using leathers from some of the equally brilliant small tanners nearby is a real pleasure, and the resulting shoes are outstanding. Fullerton is what marketing people call a discovery brand, not high profile or easy to find, but well worth the effort.